A friend once told me, "You don’t need to be a great swimmer to be an amazing coach, but it sure does help." The athletic experience is earned, and easily relatable to immediate challenges any swimmer faces. But coaching is about sharing what we've learned. So while initially, I understood a great deal about swimming, breaststroke had never 'come easily' - nor been taught to me.
Any product is simply a story waiting to be told. My old blue strokemakers swim paddles certainly carried a story. And a service is merely a message waiting to be shared. Ask any coach stubbornly repeating warmup for the 10th time to 9 unique athletes (yes I did the math right). But a community is created when both earnestly compliment one another without compromising intention.